The aim of the project is to use technology to help craftsmen in marketing/ reaching out to more customers. The project proposes a system involving Indian Postal Service and mobile technology to connect craftsmen to consumers on an online buyer-seller portal.
As part of this project various organizations working in craft sectors were analyzed and different types of business models (especially dealing with social benefit) were studied. A detailed analysis of Pharad craft from Bagru town was done.
The online portal is proposed to be one dedicated only to crafts where the buyers would be enlightened with crafts’ history, making process and to information about all the craftsmen connected to the system.
Also it was taken care that the solution should not force craftsmen to learn new technology to get benefited. A simple way of accessing to the online world of selling with the present knowledge of technology; in this case it was use of a basic mobile phone.
Also it was taken care that the solution should not force craftsmen to learn new technology to get benefited. A simple way of accessing to the online world of selling with the present knowledge of technology; in this case it was use of a basic mobile phone.
